Why it matters
of companies aren’t reaching the full potential of design, even though those that excel at design grow revenues and shareholder returns at nearly twice the rate of their industry peers.
of executives say complexity in their organizations has made decision-making and growth significantly more difficult.
of digital transformation projects fail to meet their objectives, with only 30% considered clear successes.
According to PwC, companies that partner strategically instead of outsourcing mechanically achieve a +43-point performance edge — because growth is built, not bought.


